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Top Social Media Sites

Social media refers to a variety of interactive digital technologies that help individuals and organizations create, collaborate, consume, share, and modify information through virtual networks and online communities. Social media platforms provide a means for a business to connect with an audience, build its brand, drive web traffic, and increase sales.

Types of Social Media Platform Examples
  • Social networks: Facebook, Twitter, LinkedIn, V Kontakte, QZone, Odnoklassniki, Sina Weibo
  • Media sharing services: YouTube, Instagram, Snapchat, TikTok
  • Discussion forums: Reddit, Quora
  • Clipping platforms: Pinterest, Clipix
  • Consumer review sites: Yelp, TripAdvisor
  • Blogging platforms: WordPress, Tumblr, Blogger, Typepad
  • Social shopping networks: Groupon, Living Social, Etsy, Polyvore
  • Sharing economy platforms: Craigslist, eBay, TradeMe
Why Are Local Social Media Platforms Important?

The goal of social media marketing is to connect with niche audiences, whoever and wherever they are. In some countries, home-grown social networks are dominant.

Top Social Media Platforms for
Name URL Description Logo
YouTube  www.youtube.com   

This video-sharing platform allows for uploading, watching, liking, sharing, and commenting of videos. The majority of users are male, and the largest active age group on the site are 18–24-year-olds.



 
Facebook  www.facebook.com 

An online social media and social networking service, Facebook users post comments, share photos and videos, and post links to other internet content. Female users slightly outnumber males, with ages 25–34 the largest user group.



 
 
Messenger  www.messenger.com 

A messaging platform operated by Facebook. Messenger allows for text, voice, and video calling. Users can also share photos, videos, files, and links.



 
TikTok  www.tiktok.com 

TikTok is a video sharing app which embraces the success of viral trends which encourage users to create independent renditions of viral videos. It allows users to capture 60 second videos, edit them, add music, and share them.



 
Instagram  www.instagram.com 

Photo and video sharing networking service used by more females than males. The largest user group are aged 25–34. Instagram allows users to share, like, and comment on content throughout the site. It also supports private messaging between users.



 
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