Vietnam Flag Vietnam

Country Overview

Business Culture

Business and Investment

Business Travel


Cost of Living

Culture and Society

Defense and Armed Forces


Economy and Trade



Export Process


Holidays and Festivals

Import Process





Marketing: Demographics

Marketing: Quality of Life

Marketing: Social Indicators

Media Outlets

Money and Banking


Security Briefing




Business Overview

A densely-populated developing country, Vietnam has had to overcome multiple economic challenges since the 1980s, including the impact of war, the loss of financial support from the former Soviet Union, and a rigid, centrally-planned economy. Although state-owned enterprises continue to dominate the Vietnamese economy, the government has taken steps to implement the necessary structural reforms to modernize the economy and to create more competitive, export-driven industries. In 2012 the government initiated its "three pillar" economic reform program, which proposed the restructuring of public investment, state-owned enterprises, and the banking sector. However, these reforms resulted in little progress. Moreover, the global recession of 2008-2009 hurt Vietnam's export-oriented economy. While exports increased in the years following, Vietnam suffered from a high trade deficit, which was finally brought back into balance in 2013. The country's economy faces challenges from its undercapitalized banking sector and non-performing loans, which heavily burden banks and businesses.

Major Industries

Industry, services, and agriculture each play a driving role in Vietnam’s economy. Major industries include food processing, garments, textiles and shoes, machine assembly, mining, coal, steel, cement, as well as chemical fertilizer, glass, tires, oil, and paper. Agriculture accounts for about one-fifth of the country’s GDP, with major agricultural products comprising paddy rice, coffee and tea, rubber, cotton, pepper, soybeans, cashews, sugar cane, peanuts, and bananas, as well as poultry and fish.

Trade Overview

Exports account for more than three-quarters of Vietnam’s GDP, with main export products consisting of clothing and textiles, shoes, marine products, crude oil, electronics, wooden products, rice, and machinery. The US purchases the majority of Vietnam’s exports—about 18 percent—followed by Japan, China, South Korea, and Malaysia.

Vietnam obtains most if its imports from neighboring China, at nearly 26 percent of total imports, followed by South Korea, Japan, Singapore, Thailand, and the US. Major imports include machinery and equipment, petroleum products, steel products, raw materials for the clothing and shoe industries, electronics, plastics, and automobiles.

Foreign Investment

Foreign investment in Vietnam remains challenging, as investment in many economic sectors is either prohibited or requires government approval. All land is state owned, and most transactions in money market and capital instruments, derivatives, commercial credits, and direct investments require government approval. Other deterrents to investment include unwieldy bureaucracy, non-transparent regulations, corruption, and an unreliable and cumbersome legal system.

The US is Vietnam’s largest foreign investor. Other major investors in Vietnam are Taiwan and South Korea.

Transparency (Rule of Law)

Despite various reform efforts, the regulatory environment is neither efficient nor transparent, and opaque bureaucracy and an unreliable legal system remain detrimental to investment. State owned-enterprises comprise about 40 percent of GDP, hampering both growth and the emergence of a more dynamic private sector. Corruption is also perceived as significant in Vietnam, which ranks 119th out of 175 countries in Transparency International’s Corruption Perceptions Index.

Regulatory Environment (Ease of Doing Business)

Although business freedom is limited in Vietnam, the country’s pursuit of increased comprehensive business reform has made some progress. Administrative procedures have been streamlined, and the regulatory framework for smaller businesses has been improved. Vietnam is ranked the world’s 78th easiest country to do business with, based on the World Bank ranking. Starting a business in Vietnam takes about 34 days, and government reforms have slightly reduced corporate income tax. However, ongoing state control of a significant number of foreign enterprises can create challenges to the business and entrepreneurial environment.


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